Animal Testing Essay Example | Topics and Well Written Essays - 1750 words

Animal Testing - Essay Example This paper stresses that the law has provided different safeguards that prohibit the mistreatment of animals whether at homes, in the laboratories or even while they are in their natural habitats. The essence of the establishment of such laws is to ensure that animals are safeguarded from being subjected to painful and other physical suffering by humans. Thus, if the law could go all the way to establish safeguards that alleviate different forms of animal suffering that might be caused by their interactions with humans, it is logical that animal life is considered equally important. However, there is no need for laws that safeguard animals from being subjected to different forms of mistreatment by humans, if the animals can also be subjected to even worse treatment in the laboratories and other medical experimentation facilities. This report makes a conclusion that animal testing has been applied productively throughout the human history, in order to develop different medication and treatment procedure for humans. While this is a noble outcome of animal testing, many animals have suffered and others lost their lives in the process, with over 2 million animals being subjected to animal testing every year in the USA alone. The time and financial costs involved in animal testing are also huge, yet there are cheap technological alternatives which may give similar results while utilizing less time and resources. Due to the fact that all life is precious, whether animal or human life, there is a need to abolish animal testing. In its place, different alternatives that are time and financially cheaper, yet not costly in terms of lives lost and suffering endured by the animals can be adapted.

Marketing debate Essay Example | Topics and Well Written Essays - 500 words

Marketing debate - Essay Example In the process of discussing the positive side of brand extension, several examples will be provided. In most cases, brand extensions are considered as a potential growth strategies because of the fact that the use the parent brand that has been successfully known by the public could reduce the high costs of advertising. (Stephenson, 2008; Aaker 1996, p. 380) Since the parent brand has already won the trust of its target consumers, it will be so much easier on the part of the marketing managers to introduce and make the consumers accept a new product extension under the parent brand. For example: McDonald’s has successfully established its brand in the global markets. Since the company is known to provide good service in terms of the cleanliness of the restaurnts and having prompt service, the recent introduction of its McCafe’ was easily accepted and recognized by the public consumers. To prove the success of McDonald’s brand extension, the company has already sold more than 500 million cups of coffee each year since the pre-launching of McCafe’ in the American market. (Mabrey & Apton, 2008) With regards to the services provided by McDonald’s and McCafe’, the experimental study that was conducted by Lei et al. (2004) to test the customers’ perception of the low quality service offered by the extension brand as compared with the high quality service offered by the parent brand reveal that despite the differences in the quality service offered by the parent brand and brand extension, customers are more likely to perceive the service offered by the extension brand as similar to the ones offered by the parent brand. Even though the application of brand extension could significantly increase the potential sales and market of a busines organization, theres is still a strong need for marketing managers to effectively position the new product in the